Training Courses

Optix Digital Marketing Academy

The Optix Digital Academy is brought to you by Optix Solutions, a long standing, full service, digital agency based in Devon, UK. The agency itself has been running for over 20 years, and an Academy has been on the cards for a number of years, in order for the team to share their wealth of knowledge and expertise with the masses. 

The Academy launched in 2019 with a small cohort of students, teaching a different digital marketing topic every month. Within just a year, we've already launched additional services, including e-learning which has been a real achievement for the team. This addition in particular allows to reach far more people, without location or time being a barrier. 

Our aim is to break down Digital Marketing into actionable content that is easy to digest, practical and applies to real world examples. We want our delegates to leave our sessions feeling confident in how to use that tactic or methodology in their own businesses, with the knowledge that they can come back for support should they need it. 

View the online courses here, the courses and prices are as follows:

• Display and Remarketing - £95
• Search Network PPC - £95
• SEO - £95
• Email Marketing - £95
• Content Marketing - £95
• Personas - £95

Live Courses can be signed up for by contacting academy@optixsolutions.co.uk or via our new website. We run live sessions each month for both foundation and intermediate learners, bringing together like-minded and enthusiastic professionals who learn better through direct contact with a marketing expert. It’s a chance to navigate topics and problem solve alongside others in similar roles who can share their experiences and methods for overcoming marketing challenges. Single sessions are £300 per course.

If either of our pre-set learning pathways don't suit what you're looking for, we can develop bespoke training sessions or courses. Either in a 1:1 scenario or in an internal group, we can train on any of the topics set out in the 'live' section of the Academy; we really can be flexible to suit you though, so if you've got something in mind, get in touch! Build a course to suit your needs from £495, click here to find out more.

Don't forget that if you sign up for any course before the end of the year, you'll receive 50% off! For online courses, use the code 'optixdec50'

Digital Marketing for the Tourism Businesses  

Are you a tourism business in Exeter that needs some help selling online and assistance with your digital marketing?

If you are, then don’t miss out on your opportunity to get 9 hours of high-quality digital business support. FREE!

The tourism sector is fiercely competitive and to succeed businesses must use innovative digital marketing strategies to stand out.

But…

Where do you start and, if you invest in a website, how are you going to increase your online sales? 

What are the best digital channels for promoting your business? 

Where do you invest your time, money and effort for the biggest return on investment? 

COSMIC will answer these questions and many more in a series of free workshops designed for tourism businesses.  

To qualify for this free support, you must:

• Be a sole trader, micro business or SME
• Have an annual turnover of less than €50m (approx. £42m)
• Employ fewer than 250 people
• Have a balance sheet value of less than €43m (approx. £36m)
• Be less than 25% owned by another company or combination of companies
• Have received less than €200,000 of public-funded support in the last 3 years

Workshops will be delivered via ZOOM. 

Qualifying businesses may attend a maximum of three digital workshops.

Qualifying businesses are required to complete a separate business diagnostic with an advisor.

The Heart of the South West Growth Support Programme is receiving up to £1,294,302 of funding from the England European Regional Development Fund (ERDF). The accountable body for this programme is Devon County Council. 

Selling Online 

11th November 2020, 9.30am - 12.30pm 

Selling online has come a very long way in the past few years, and there's more competition than ever.

Our straight forward, no fuss workshop, will guide you through setting up a successful website, establishing your online selling strategy, online customer service, payment options and the rules for online selling.

Social Media for Tourism Businesses

24th November 2020, 9.30am - 12.30pm

You’re most likely aware how important social media is.

An active social media presence will enhance brand awareness, trust and reputation. These elements help to increase your sales and enable you to develop a community of online advocates for your business. 

But how exactly do you become successful on social media? How do you create a sustainable social media strategy? How can you be sure customers will engage and interact with your business? 

In this workshop, we take a look at the following:

• How to get customers to connect with your business on social media
• A list of tools to help you start collecting insights about your customer base
• Tips to help you create your first social media strategy

Digital Marketing Strategies for Tourism Businesses

15th December 2020, 9.30am - 12.30pm

Is it time for you to take a more planned approach to your digital marketing? This workshop will help you to develop your own digital marketing strategy.

Learn how to build a digital marketing plan to reach your customers, raise awareness, interest and create desire to purchase your products.

You will be introduced to six digital marketing channels and learn how to set up your own SMART digital marketing goals by choosing your primary and secondary channels.

You will also be shown how to build your customer persona and effectively measure your success.

We will take you through the key activities and decisions you’ll need to make in order to create your own digital marketing strategy.

Search Engine Optimisation

6th January 2020, 9.30am - 12.30pm

Getting your website more views can make a huge difference to your sales.

Bringing in more sales without risking your money on advertising can be a great way to build your business online.  

While that all sounds amazing, it’s easier said than done. You can’t do any of that without powerful SEO for your website (making it easier for people to find).

This workshop will explain how Google works and the key to getting your website noticed and visible in Google and the other search engines.

Book onto a workshop(s) by emailing planning@cosmic.org.uk.

Please include in your email the name and date of the workshop(s) you would like to attend.